Most of us believe we hear and “think” about language. We don’t.
Writers know a powerful secret, words impact audiences emotionally, not logically…
This masterclass module draws on advanced writing techniques to deliver a sophisticated skillset for you to morph your communication style instantly and authentically according to the complexity of the situation and the maturity of the people in it.
Participants discover how to manipulate language in any virtual or face-to-face situation to effectively trigger emotional engagement in others and to be much more persuasive when influencing across all levels of a business.
- Consider language and recognise the emotive power of words
- Understand how specific words influence people in different ways
- Create impactful and influential messages to deliver to a range of different audiences
- Use language as a flexible tool to adapt key messages and ideas to different audiences