How to win at virtual pitching

As we’re all settling as best we can into the ‘new normal’. And even though the way (and the where) we work may have changed for the foreseeable future, one thing is still for sure the ‘pitch’ is here to stay. However, no-one is under any illusion that the way we manage them has had to change to fit the new virtual business world.

Even though some brands have pressed the pause button, the rest of us are alive, kicking and ready to hone our new pitch theatre. The drive and enthusiasm is definitely still there. But is that matched with the confidence and skills to effectively take a well-worked in-person pitch to the uncertain world of the video, or phone pitch? What are the best pitch practices for remote presentations?

Staging your new virtual pitch theatre

If you’re new to all this and feel totally out of your comfort zone please don’t worry. We can wholeheartedly reassure you that pitches delivered virtually can be just as impactful, create as much chemistry and engagement as their ‘traditional’ face-to-face equivalents. And in some cases be much more effective.

Actors are experts

Actors are consistently being called upon to adapt and work effectively in a variety of performance ‘stages’ while still being able to engage and develop chemistry with any audience. They are masters at it. They are experts at revealing and framing information in the most interesting and exciting way and ensuring that key messages are clear and memorable, whatever the channel of communication is. Whether that’s up close and personal or over a tiny, little screen. And you can do it too.

The actors ‘method’ is at the core of our innovative training modules that equip professionals at every level with the practical tools to take control of their behaviours, and consistently deliver top performance in their role. So how can you take control of your virtual pitch and get the results you need?

Top tips to move from face-to-face to virtual

Meetings will continue and pitches will be won. But even though you can achieve great results from virtual pitches, don’t try to shoehorn them into the old-style pitch formula. It just won’t work.

One thing to remember is that as we mostly still work from home, we’re still having to adapt to the new working environment. Things have naturally become a little more relaxed and accommodating. But that doesn’t mean your approach to your pitch should be.

Boil it down

Be succinct, very clear and use your first few minutes wisely.  Holding someones’ concentration is hard enough in the face-to-face world. But with the potential of additional distractions ( small children, household chores, the Postman, Netflix?) attention is in high demand. Boil your pitch down and be confident it’s going to deliver the lasting and authentic impact that catches and holds attention for some time after. Shorten your deck and keep the client interested by not drowning them in content.

Engage, engage, engage

Over communicate if you have to. Work harder on building chemistry and empathy. Share the experience. Chemistry is a natural, authentic process and very important in building your brand, and you should aim to exude it whatever the medium. Make the pitch more of a conversation and do as much as you can to draw the client in. They’ll feel more engaged if they are able to take part. You could also use this as an opportunity to showcase how you can operate remotely with success.

The devil is in the detail

You can build better chemistry over the phone or via video conference than many bland, boring, in-person meetings, by paying attention to your less played presentation talents. Bring chemistry into your voice, the way you sit, how you use facial expressions, how you use your hands so that they really get to know who you are. It’s good to understand that remote pitching isn’t ‘less than’ doing it in person, it just needs to be tweaked.

Check the tech

Don’t let your tech let you down. Rehearse your pitch alongside testing the tech and ironing out the gremlins. Record your pitch and play it back and spot the areas to improve. Rehearse and practice until you’re happy you’ve got it right.

Need more help with your virtual pitch impact?

We’d love to help! Please get in touch for an informal chat or if you have something specific in mind, we’ll help you pick the right programme.