Small actions can make big changes.
That’s the thinking behind nudge theory.
Popularised in 2008 by Richard Thaler and Cass Sunstein, behavioural economics researchers in the book Nudge: Improving Decisions About Health, Wealth and Happiness. They define a nudge as:
What’s a nudge?
“… any aspect of the choice architecture that alters people’s behaviour in a predictable way without forbidding any options or significantly changing their economic incentives.”
Nudge theory – the science behind subtly leading people into the ‘right’ decision – is everywhere, once you wake up to it.
From fast food, to pension payments and everything in between, the subtle nudges are gently guiding our actions. It’s the little choices we’re prompted to make even though we’re often not aware of making them.
Using nudge theory to help embed learning
But as they say, with great power comes great responsibility. Shouldn’t these gentle nudges focus on creating the ‘choice architectures’ for people to make better decisions? We think so, especially when it comes to getting the most out of behaviour change in the workplace.
Nudging behaviour change
For organisations wanting to drive behavioural change the nudge is a really powerful theory to get behind, especially when it comes to learning and development.
Behaviour change doesn’t happen automatically. Some people find it easier than others. You can’t change behaviour by just attending a training session. Sustainable behaviour change comes from regularly implementing, and using your newly learned behavioural skills back in your day job.
Rehearse, rehearse, rehearse
Practice makes perfect and you need to do something enough times until your newly learned behaviours become second nature. It’s a really important part of embedding learning from any form of training, and what really makes it work.
Habit formation takes time – and a few little nudges.
The Method Rehearsal App
We totally understand this and that’s why Part 3: REHEARSE stage of our unique 4 Stage Behaviour Change process has been designed with this in mind.
No-one else has the tools we use to enable real-time testing and embedding of new behaviours. Our “Rehearsal” techniques elevate training into transformation. We deliver this using Interactive real-time Challenges delivered via our exclusive APP, Immersive simulations and remote coaching & support.
By using The Methods rehearsal solutions every day at work you are more likely to embed the new behaviours you have learned in your day to day work life.
Like to find out more?
Intrigued? If you’d like to find out more we’d love to help. If you have any questions or a project in mind get in touch via our Contact Form here.