Graduate development programme – shaping Personal Brands

Taking on graduate talent is a fantastic chance to grow your business and mould the minds of young professionals. It’s also an opportunity to shape the next leaders in your business. So what elements of your graduate development programme are your standard go-tos? What new parts are you testing out this year?

Many of our clients have told us ‘developing a personal brand’ is something they’d really like to include but struggle to deliver effectively.

An effective graduate development programme requires commitment from everyone

Running a graduate development programme requires a good amount of time and energy as well as commitment from both senior management and the HR department. So it’s not something to be gone into lightly.

A well thought out and executed graduate development programme reaps dividends for both your organisation and your new intake. Bear in mind the graduates you recruit and develop may indeed become the future leaders of your organisation. So getting your graduate development programme right is crucial. Not only for your new intake but the strategic direction of your business.

Graduates are a very different breed to an employee with a couple of years experience under their belt. They are often very ambitious and very eager to impress in their first role. What they do have is very high expectations of their skills and knowledge and often require quite alot from your company in return.

How to include personal branding in graduate development programmes

So how is your graduate development programme going to attract new graduates? How will it nuture and make the best use of them? And more importantly, retain the best future rising talent for your business? How does your graduate development programme compare to those of your competitors or other organisations? Have you found your new graduates needing more help and support with finding their professional ‘identity’? Then incorporating some elements of this into a structured graduate development programme may really help them.

If you are thinking about a ‘building your personal brand element’ into your graduate development programme you need to consider:

  • How you’ll define and develop an ideal Personal Brand
  • Understand what a Personal Brand is and why it is so important
  • Understand how to embody a Personal Brand in everyday work situations
  • How to embody a Personal Brand and deliver ideal performance, even in difficult work situations
  • How to consciously adapt behaviours to reflect a Personal Brand in a variety of work scenarios
  • Think about how to project the ‘ideal me’ and reflecting your Personal Brand with senior stakeholders

Personal branding is all about really living your values and packaging yourself in the best way possible to achieve your goals.  And as most new graduates are often blank canvasses in this regard, it makes synergistic sense that shaping their experience of this helps both parties.

How to easily include personal branding into your graduate development programme

Helping new graduates shape and develop their Personal Brand is something that many of our clients understand the value of but have in the past struggled to make it work effectively. That’s why we created ‘Transition from Campus to Corporate’. A highly practical training programme that enables your graduates, apprentices and interns to successfully transition from school or university into professional life. 

Our programme is about developing an understanding that the behaviours new graduates exhibit early on define how they are seen and judged as a professional. Our clients have found it a simple, instantly applicable process that has really empowered their graduates to build positive and long-lasting reputation for excellence from the get-go.