Tell stories and bring ideas to life

A good story demands that once a listener hears the beginning, they want to find out the middle and then, must go on and hear the end.

This module reveals how writers structure a story, so it engages the fundamental driver of the human imagination – the need to know what happens next.

Participants discover how narrative conventions that technically craft a “cracking story” can be applied to delivering business messages that appeal, surprise and engage listeners in any virtual or face-to-face meeting or conversation.

Participant Outcomes:

• Make my key messages and ideas more memorable
• Structure a business message to appeal to and surprise listeners
• Create engaging narratives around my ideas and key messages
• Inspire and motivate people more effectively
• Communicate a message or idea in a manner that generates enthusiasm
• Paint compelling and convincing pictures that people can engage with
• Communicate your ideas through story so they are more memorable and easier to share
• Use stories to deliver engaging messages or ideas
• Structure a message to guarantee engagement
• Use the language of stories to inspire others
• Use storytelling structure to guarantee positive and engaging delivery of key messages and ideas

Delivery Methods:

1. Learning workshop
2. Behaviour change workshop
3. Embedding products
4. Coaching
5. Testing