Excel at cold call sales

This module provides a comprehensive planning template that will help you energise and dynamise prospecting cold calls to ensure any interaction is engaging and reflects positivity and commitment.

Participants discover unique strategies and behaviours to control the structure of a cold call and make a positive and memorable impression every time. They learn simple techniques to hook prospects with effective opening lines to start an easy and comfortable dialogue, quickly relate a call to their needs and drive the success of their prospecting calls with energy, charm and confidence.

Participants outcomes:

• Plan and design the most effective opening to conversations
• Structure a call to get key messages across in an innovative and engaging way
• Hook and engage a prospect in the first 30 seconds
• Open the sales conversation positively
• Understand the effects of smiling and other facial expressions that can be detected by somebody listening on the telephone
• Establish an immediate rapport with prospects, clients, customers or colleagues
• Understand how to talk benefits, not features, to prospects
• Plan a strong “Call to Action” to end a call
• Ask difficult questions and ask for commitment with confidence
• Project credible, memorable impact when communicating over the phone
• Anticipate and overcome possible negative responses
• Prospect with energy and passion
• Listen closely and tailor responses appropriately
• Use language effectively to make it easy to listen and engage with me
• Use FUD to hook prospects
• Plan the objective of my call and the way in which I expect the call to end
• Respond positively to queries and objections from my customer
• Avoid procrastination, energise cold calls and engage more prospects
• Make it easier for people to remember my important messages
• Feel more confident and capable when communicating using the telephone
• Project positivity in any one-on-one telephone call

Delivery Methods:

1. Learning workshop
2. Embedding products